Marketing Privacy Policy

This Marketing privacy policy is intended to describe the practices Equite follows with respect to the privacy of all individuals whose personal data is processed and stored by Equite for direct marketing purposes.

1. Who can see your data?

Equite means Equite, UAB, company code 305747607, address – A. Tumėno str. 4, Vilnius, Republic of Lithuania. Equite manages contact databases in Lithuania.
Equite acts as the controller for its own contact data stored in the Contact databases.

2. Why do we need information?

The Contact databases are client’s/contact’s relationship management tools of Equite, that support the marketing operations of companies of Equite. We use this information for sending invitations to seminars, workshops and other events as well as newsletters, surveys or other direct marketing communications related to the various services offered by Equite in the Republic of Lithuania and other countries.

Personal data processed in the Contact databases is used for the purposes of sales and marketing. Processing your contact information allows us to communicate with you via electronic mailings, text messages or via phone.

Equite relies on the following basis to legitimize the processing of personal data in its Contact databases:

  • Equite has obtained individual’s consent for the processing of personal data in the Contact databases systems; or
  • when its permitted by applicable law (example: to provide related services).

3. What type of personal data is processed?

The Contact databases process personal data of former, current and prospective customers (including individuals within a corporate client) of Equite. The Contact databases also contain data of other business contacts (such as consultants, regulators, etc.) as well as data of employees (former and current).

The following data categories are processed in the Contact databases:

  • Name, surname, occupation, address, e-mail address, phone numbers, name of the company;
  • Marketing preferences;
  • Invitation responses and event attendance confirmations;
  • opt-out list.

4. Sensitive Personal Data

Sensitive personal data reveals your racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic data, biometric data, data concerning health or data concerning sex life or sexual orientation.

Equite does not intentionally collect any sensitive personal data from you to store in its Contact databases.

5. Who can access your information?

Access to your personal data is limited by need. All marketing and sales employees of Equite in the Republic of Lithuania and other countries, if any, shall have access to your contact information.

We will only disclose your personal data to third parties:

  • If such third party is engaged by Equite to facilitate, maintain or support its Contact databases (for example, to provide information technology and other administrative support services);
  • When explicitly requested by you;
  • When it is required by applicable law.

6. International transfer of data

Ordinarily, Equite will not transfer your data to countries outside the European Economic Area. In some cases, personal data can be saved on storage solutions that have servers outside the European Economic Area (EEA), [for example, Dropbox or Google]. Only those storage solutions that provide secure services with adequate relevant safeguards will be employed.

Transfers of personal data to third countries, in principle, will only be allowed if an adequate level of protection is ensured in the recipient country and in accordance with applicable law. Equite undertakes to ensure the compliance with security requirements.

7. Data retention

Data of contacts who have been out of active use for more than 5 years will be deleted from our Contact databases, unless you will agree to renew your consent. Data in opt-out list will be deleted after 12 months after the date when we received your request to delete your information from our Contact databases.

If you want to have your data deleted from our Contact databases or if you wish to object to the processing of your personal data for direct marketing purposes, please contact us via e-mail privacy@equite.lt.

8. Security

Equite is committed to making sure your personal data is secure. To prevent unauthorized access or disclosure, Equite has technical and organizational measures to safeguard and secure your personal data. All Equite employees and third parties that Equite engages to process your personal data are obliged to respect your data’s confidentiality. Obligation of confidentiality ensures that the Equite employees shall process all the Personal Data with respect of strict confidentiality.

9. Data transfer to third parties

Equite will not transfer your personal data to third parties (other than any external parties referred to in section “Who can access your information” above) unless we have your permission or its required by law.

10. Your rights

At any time, you can contact us with request:

  • To access of your personal data;
  • To see the list of recipients or categories of recipient to whom the personal data have been or will be disclosed;

after you get acquainted with your personal data, you are entitled to:

  • To require to rectify any inaccurate or incomplete personal data;
  • To object to the processing of any personal data;
  • To require to limit the processing of your personal data;
  • To require the erasure of your personal data;
  • To require to suspend the processing of your personal data.

After the receiving of such request, we will give you an answer in your preferred way.

11. Rectification, erasure, restriction of processing or data portability

In order to confirm that your personal data is accurate and current or to request rectification, erasure, restriction of processing or a readily portable copy of your personal data, you can contact us by sending an e-mail privacy@equite.lt.

12. Complaints

If you are concerned about an alleged breach of privacy law or any other regulation, contact us via e-mail privacy@equite.lt, by phone +370 (5) 2 644741, by post A. Tumėno str. 4, East entrance, 10 floor, Vilnius, the Republic of Lithuania. You can also contact any of our employees. Responsible person will investigate your complaint and provide information how it will be handled.

If you are not satisfied with how we resolved your complaint, you have the right to complain to the data protection authority. You can also refer the matter to a court of competent jurisdiction.

13. Other questions

If you have any questions or concerns, contact us by e-mail privacy@equite.lt.